BEYOND THE RiCE is a multidisciplinary design studio, driven by the natural curiosity and the desire of learning. Iulia and Sergio, both graphic designers couldn’t be further in the spectrum. Meanwhile Iulia comes from the editorial and online universe embraced by typographies and grids, Sergio comes from the fine arts, raised among charcoal and photo cameras. Tied by the love towards Chinese food, the name explains itself. As for Chinese people, rice —米饭 (mĭfàn)— is not only a food but a symbol of life itself; BEYOND THE RiCE isn’t just a studio, it’s a way of life.